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  02:17am, 11/22/09
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Mobile marketing goes green



Southeast Michigan's Mobility Resource Associates says it's setting an example for the industry with its use of biodiesel fuel, recycling programs and green manufacturing practices. 

MRA, a mobile event marketing company based in St. Clair Shores, has become the first mobile marketing company to utilize green initiatives in the experiential tour and event industry. 

The main component of the green program is the use of biodiesel fuel for trucks and generators on tour. The use of the biodegradable and non-toxic fuel also offers benefits, including a 78 percent reduction in carbon dioxide and a reduction of air pollutants. 

For more on the company, visit http://www.gomra.com/.

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