The Rochester Hills based award-winning experiential marketing firm EEI Global has formally unveiled its new corporate Web site, www.eeiglobal.com. 

The new site reflects the company's brand evolution in both its design and content. The firm, formerly known as Exhibit Enterprises, launched its EEI Global brand in the spring of 2008.

The Web site's "Change Your Experience" interface allows visitors to quickly highlight and access company information, creative portfolio examples, and case studies that are most relevant to their business needs.   

The site features the firm's Design Lab approach that centers on the customer experience; combining program definition, strategy, and methodology with industry-leading experiential design and quality-driven execution. Global in terms of its capabilities and geographical reach, the Design Lab approach results in solutions that drive measurable results and business value for EEI Global's customers.

"We are excited to offer a Web site that expresses who EEI Global is today," said Derek Gentile, CEO of EEI Global.  "The site's design reflects the unique combination of creativity and thought leadership we bring to our services and award-winning work."

The site also aligns to EEI Global's new competencies structure, demonstrating how the firm's Mobile, Environments and Technology offerings derive, in combinations or individually, from its Design Lab approach.