Ann Arbor-based Boomdash LLC Wednesday announced a new partnership with Minuteman Publishing Inc., a New England yellow page publisher that does business as Our Town Phone Book.

The partnership will allow Minuteman Publishing’s advertisers to get new customers online and through mobile phone offers.

Advertisers with local directory publishers are requesting new media advertising opportunities. Meeting this demand can be time-consuming and costly. Boomdash offers publishers a simple, low-cost solution to provide what the advertisers want most -- to be found by their customers when they search on the Internet.

Boomdash Reach enables businesses to create, manage and publish online ads with major Internet search engines based on a monthly budget that they establish. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad creating a more effective marketing campaign.

Boomdash Go creates a dynamic Web presence for small businesses whether or not they already have a Web site. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to easily make a phone call to the business with the click of a mouse. In addition, Boomdash Go offers a mobile coupon solution that sends promotional coupons directly to the customer’s mobile phone.

Boomdash offers its Boomdash Reach and Go solution exclusively through the sales channel small businesses value and trust most -- independent local yellow page directory publishers. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new revenue.

More at www.boomdash.com.