Ann Arbor-based Boomdash LLC, a leader in search engine and mobile marketing for local businesses, announced Tuesday its partnership with Zamp Media Inc., which does business as Pathfinder Directories, a yellow page publisher for the New Hampshire area.

The partnership will allow Zamp Media advertisers to advertise online and on mobile phones.

Advertisers with local directory publishers are requesting new media advertising opportunities. Meeting this demand can be time consuming and costly. Boomdash offers publishers a simple, low-cost solution to provide what the advertisers want most–to be found by their customers when they search on the Internet.

“We have been looking for a ‘turn-key’ service that would be simple to adopt and reviewed several leading vendors in the search engine marketing space, said Michelle Fontaine, president of he Pathfinder Directory Group. "We chose Boomdash over those competitors because of the administrative simplicity and compelling value Boomdash can provide to all of our advertisers.”

Boomdash Reach enables businesses to create, manage and publish online ads with major Internet search engines based on a monthly budget they establish. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad creating a more effective marketing campaign.

Boomdash Go creates a dynamic Web presence for small businesses whether or not they already have a Web site. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to easily make a phone call to the business with the click of a mouse. In addition, Boomdash Go offers a mobile coupon that sends promotional coupons directly to the customer’s mobile phone.

Boomdash offers its Boomdash Reach and Go solution exclusively through the sales channel that small businesses value and trust most which are the independent local yellow page directory publishers. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new revenue.

More at www.boomdash.com.