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Posted: Monday, 18 August 2008 5:41PM

Ricardo Sets Diversification Plans



Van Buren Township-based Ricardo Inc., the United States unit of the British automotive firm, Monday named a new executive in charge of diversifying the company into industries like renewable energy, government and military products and commercial vehicles.

John Moloney was named vice president of business development and marketing to lead the effort. He has 22 years of business development, strategic planning, sales and marketing experience in the automotive, transportation, industrial and renewable energy sectors.

"At a time when many companies are struggling to cope with the dramatic shifts underway in the North American light vehicle market, Ricardo continues to see strong demand for its services due to our ongoing drive to apply our engineering expertise to expanding technology sectors," said Ricardo president Dean Harlow. "The experience and insights John brings will be invaluable as we further diversify our business base, especially in areas such as military technology and wind and solar power which are experiencing explosive growth. As the global demand for energy expands exponentially, John will help ensure Ricardo plays a vital role in developing more efficient and environmentally friendly energy systems."

Moloney joins Ricardo from IRN Inc., a consulting firm specializing in the automotive and transportation industry sectors and providing forecasting, research, and strategic advisory products and services to middle-market suppliers and private equity investors.

Prior to IRN, Moloney was vice president of corporate strategic planning and new business development for the Americas at Robert Bosch LLC., a subsidiary of Robert Bosch GmbH. He acted as an independent advisor to the GmbH Board of Management, investigating and developing strategies for expansion and diversification, leading the company to two acquisitions. Moloney directed a cross-divisional profitable growth initiative where he identified 47 projects and booked $2.3 billion in revenue.

Moloney also held various management positions in sales, marketing, product management and engineering during his 20-year career at Bosch, including a two-and-one-half-year assignment in Stuttgart, Germany where he was general manager of global sales and marketing for restraint system electronics. He also served as director of sales and marketing for the Electrical and Electronics Division responsible for the Ford and Visteon accounts.

Moloney has an MBA in international business from the University of Detroit and a bachelor's degree in finance and marketing from Central Michigan University. He also holds certificates from Carnegie Mellon University's International General Management program and from the Sanno Institute of Business in Tokyo, Japan.

Ricardo specializes in low emission and fuel efficient powertrain technologies. Its service TVFE, for Total Vehicle Fuel Economy, is an engineering service for transportation manufacturers worldwide to provide objective evaluation of all available technologies to identify the most cost-effective strategies to optimize fuel economy and CO2 goals.

More at www.ricardo.com or www.totalvehiclefueleconomy.com.


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