On the heels of announcing a new record for traffic to the Michigan tourism Web site, michigan.org, the record is broken again.

Two days after Monday's record volume of 57,432 user sessions, Wednesday's traffic to the site was up 24 percent over Monday's levels. Wednesday, June 25 set a new record for volume on the site with 69,573 visits and 39,777 click-throughs to Michigan tourism industry Web sites, the biggest single day in the site's history.

"Obviously, our Pure Michigan marketing effort is rapidly building momentum and is driving a record number of potential visitors to michigan.org," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "We know from independent research that 65 percent of consumers who use michigan.org for tourism information, then travel to and within Michigan. More Web traffic means more business at Michigan destinations."

A television ad spotlighting Michigan's world-class golf debuted in April, while the remainder of the campaign launched in Chicago, Indianapolis, Cleveland, Cincinnati, Columbus, Dayton, St. Louis, Milwaukee and Ontario, Canada, plus in Michigan, in May. Pure Michigan commercials can be viewed online at michigan.org/travelads.

Michigan.org has continued to show growth in number of visitors this year. Web surfers turned to the site nearly four million times through May of 2008, up from three million during the same months of 2007, an increase of 31.6 percent.