Dearborn-based Laptop Design USA LLC Wednesday announced a partnership with a Swedish company, Coloraid AB, to form Laptop Design International AB to provide computer customization in Europe.
“Since our company was established three years ago to customize and personalize laptop computers and other accessories, we’ve received tremendous interest from major corporations and computer manufacturers throughout the world,” said Peder Blohm, CEO of Laptop Design USA. “We’ve been seeking a partner with the best production and sales capabilities to serve the European market. Coloraid clearly meets these customers’ needs and quality expectations.”
Laptop Design USA has quickly become the market leader in providing branding and customization of computers and other electronic devices for personalization and name recognition. The company uses a high quality process to apply virtually any design, color and durable, automotive-quality finish to exterior computer surfaces.
Coloraid AB, headquartered in Kungalv, Sweden, has three plants specializing in different paint systems, including automotive applications. Coloraid’s customers include Volvo, Hasselblad and Electrolux.
Lennart Pettersson, CEO of Coloraid AB, will also serve as CEO of the newly formed Laptop Design International AB. Fredrik Waesterberg will serve as director of sales for Europe, and Mark Robinson will work as director of sales for the United Kingdom from the London office. The company plans to open an additional sales office in Germany as soon as possible.
“Coloraid shares our vision for expanding computer customization to the European market,” said Blohm. “We’ve only touched the tip of the iceberg. We’re going to see an explosion in personalization of laptops and other computer accessories. It’s already hit the MP3 and cell phone markets.”
Blohm also said Laptop Design USA will continue to evaluate other potential partnerships to expand the business worldwide.
More at www.laptopdesignusa.com or www.coloraid.se.
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