Some experts say old-fashioned resumes and job listings soon may be replaced with newer tools like blogs, videos, and LinkedIn profiles. So how does HR revamp the traditional job-listing approach to attract qualified candidates?

Penelope Trunk, a career columnist at the Boston Globe and author of the Brazen Careerist blog, has a few ideas on how to lure new employees with less conventional recruiting techniques. Telling people how experience at your company can take them to the next career level, leveraging social media like podcasts and Internet networking sites, and advertising in niche communities are just a few of Trunk's ideas.

There are other tools as well. One Web site, called Jobs in Pods, is an audio job board that allows employers to record audio interviews with their HR managers, employees, and others at the company. Through the jobcasts, employers can tell job seekers what it's like to work at the company, as well as information about the company's benefits and perks.

Following each jobcast, prospective employees are provided with information about how to apply for positions at the company. They also are directed to a blog with company links and information about the company's job listing(s). The jobcasts also are portable – job seekers can download the MP3 files to a computer or iPod, and employers can embed them on their Web sites.

Another company, called Standout Jobs, allows employers to purchase a Web 2.0 “career site in a box.” Employers pay a $149 monthly fee for the hosted service, which includes a customizable Web site and the capability to add blogs, video, photos, and another unique features.

Written by Jenny Cromie, certified human resources specialist (CHRS)