LANSING - Attorney General Mike Cox issued a new consumer alert as part of his effort, in conjunction with the Michigan Association of Broadcasters, to safeguard consumers against scams when television signals convert to digital.

One year from now on February 17, 2009, many broadcasters must stop broadcasting analog signals. As a result, approximately 1.5 million Michigan consumers who watch free over-the-air broadcasts on analog TVs will lose their TV signals unless they take action before that date to make sure they can receive digital broadcasts.

"There is a lot of confusion regarding the conversion to digital television," Cox said. "By providing Michigan consumers with information about the conversion now, I hope that the impact on those who rely on free over-the-air broadcasts will be minimal."

Cox's consumer alert includes answers to some frequently asked questions about the conversion, as well as information on the federal government's voucher program to help off-set the cost of the conversion.

Attorney General Cox also warns consumers about certain types of scams that may target consumers affected by the conversion. For example, the Attorney General warns:

Consumers do not need to pay someone to install DTV converter boxes in their homes. DTV converter boxes are easy to install.

Consumers should beware of what is called "upselling." Michigan consumers do not need to purchase an expensive HDTV, new digital recording equipment (such as a VCR or DVD player), or upgrade their paid television service to their provider's "digital" package in order to receive new digital broadcasting.

Consumers do not need to purchase vouchers from anyone. The federal government's voucher program is available to every American household for free. "This technological change, unfortunately, provides a perfect opportunity for scam artists to take advantage of the unsuspecting," Cox said. "Our office will be vigilant about protecting consumers."

To file a consumer complaint, or if Michigan consumers become aware of a DTV Conversion-related scam operating in their area, Michigan residents may visit the Attorney General's website at http://www.michigan.gov/ag, or mail a letter explaining the problem to: Michigan Attorney General, Consumer Protection Division, P.O. Box 30213, Lansing, MI 48909. Consumers may also call the Attorney General's toll-free hotline at 1 (877) SOLVE-88 (1-877-765-8388).