Rochester Hills Trubiquity, formerly known as Autoweb, said Monday it had launched a new software-as-a-service architecture.

Trubiquity provides software-based business process automation and data management systems for the automotive, aerospace and consumer goods industries.

Trubiquity says the new software architecture, named TRUcore, improves communications among global business teams, from an original equipment manufacturer level down through a company’s global supply chain. The new architecture also streamlines customers’ internal business processes and offers better coordination, data management and process execution between a company’s business units and its global supply chain partners.

Based on Microsoft’s popular .Net software development platform, TRUcore is a service-oriented architecture designed to unify customers’ business processes by structuring large software applications as a collection of smaller services. These services can be used by people both inside and outside a company and combined to give customers a greater degree of process performance, flexibility and security.

“Our new architecture allows manufacturers and suppliers to automate processes and collaborate on projects despite differences in their communications protocols, time zones and languages, or the size and format of the data files that need to be exchanged,” said Nino DiCosmo, president and CEO of Trubiquity.

As a complement to Trubiquity’s suite of hosted process automation solutions, the TRUcore architecture also allows customers to securely access and share information that has been stored within internal systems. These integration points provide customers an opportunity to use existing IT investments while ensuring that critical business data is up-to-date, secure, and available to all necessary stakeholders.

Based on a subscription-usage model, Trubiquity’s SaaS-based software reduces or eliminates redundant administration, hardware and software costs related to the maintenance of a customer’s internal data management systems and business processes.

Trubiquity software can be scaled up or down, meaning that customers can implement multiple software solutions while remaining flexible to process changes.

In addition to launching TRUcore, Trubiquity’s technical data exchange system, formerly IPExchange, will be renamed to TRUexchange. The new TRUexchange product is the first to be developed and released on the TRUcore architecture. 

Trubiquity’s data exchange systems are used by OEMs and suppliers across the globe to exchange large, unstructured data files such as computer-aided design and other product lifecycle management system files.

As part of its SaaS-based software distribution approach, Trubiquity also offers comprehensive customer support.

“Our customers are supported by a large, globally distributed team offering nearly around-the-clock availability," said Nina DiMeglio-Saleski, Tribiquity's senior vice president of customer experience. "Support staff in all major geographic regions are always available to address customer concerns and questions.”

Trubiquity has more than 5,200 customers in 40 countries, with more than 80 global sales partners. As Autoweb, the company was named one of the “Michigan 50 Companies to Watch” by the Edward Lowe Foundation as well as a “Michigan Economic Bright Spot” by Corp! magazine, both for 2008.

Trubiquity’s customers are some of the world’s leading auto manufacturers and their suppliers, including BMW, Chrysler, Ford, General Motors, Honda, Mitsubishi and Nissan, as well as BAE Systems, Behr, Federal Mogul, Hella, Honeywell Aerospace, Johnson Controls, Lear Corporation, Metaldyne and Visteon.

More at www.trubiquity.com.