Alviso, Calif.-based TiVo Inc. (Nasdaq: TIVO) and Ann Arbor's Domino's Pizza INc. (NYSE: DPZ) Monday announced a partnership to give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets using the TiVo service.
TiVo subscribers can order pizza through several advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products, & More by clicking on "Order Your Dominos Pizza Now."
TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log-in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino's Pizza.
Starting today, this new service is free of charge to all broadband connected TiVo subscribers and supports both delivery and pick-up orders. Viewers pay in cash when the pizza is delivered.
"Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market," said Rob Weisberg, vice president of precision and print marketing at Domino's Pizza. "We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the 'on- demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You'll see a television ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."
Said Karen Bressner, senior vice president of advertising sales at TiVo: "Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience. This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can pause their program, order a pizza, and then sit back, relax, and return to their favorite show without missing a single second. Now, TiVo delivers the absolute best television viewing experience ... and a pizza."
Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder. Sold through leading consumer electronic retailers and the Web site, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors.
With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos.
Domino's operates a network of 8,726 franchised and company-owned stores in the United States and 60 international markets. Domino's had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. During the third quarter of 2008, Domino's had global retail sales of $1.3 billion, comprised of approximately $683 million domestically and approximately $583 million internationally. More at www.dominos.com.
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