Taubman Centers Inc. is offering teens a wacky wayback machine online as they get ready to head back to school.

Taubman's Detroit-area centers -- Fairlane Town Center, Great Lakes Crossing, The Mall at Partridge Creek and Twelve Oaks Mall -- have launched an online and in-center experience that allows teens to see what they might have looked like when their parents were in school, while catching up on current back-to-school fashions.

The campaign, created by Minneapolis-based ad agency Colle McVoy, features a new website, www.YearbookYourself.com, which allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades.

They can easily move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times while listening to music inspired by that era.

Simultaneously, they can learn about the fashion styles and trends of the eras and which stores at each of the shopping centers carry today’s hottest back-to-school looks.

“We wanted to offer teens and their parents a unique online experience that also helps them get ready for school,” said Darla Bowen, marketing and sponsorship director of Fairlane Town Center. “Teens can have a lot of fun with the technology while learning about vintage styles and the influence those styles have on what we wear today.”

The site also features "homeroom" pages that allow visitors to save their favorite yearbook photo to a page and then invite friends to post their photos as well.

Once invited, friends post their photos, and a virtual yearbook page is created. Shared links allow friends to view each others’ homeroom pages. They also can save, print, e-mail or post their yearbook photo creation to a Web page or social network site.