GLITR

Posted: Wednesday, 06 August 2008 4:46PM

Survey Shows Younger Folk Favor Wireless Networks, Web TV

The Farmington Hills research firm Morpace Inc. Tuesday released the results of a new national survey of adults that shows 18-34-year-olds will lead us out of the current tangled mess of home cables.

 According to the survey, 18-34 year olds are much more likely to have a wireless network at home (63 percent of 18-34 years olds compared to 50 percent on average) according to Susan Sabanos, vice president of the technology practice at Morpace.

Given the freedom and mobility that comes with a wireless environment, it is not surprising that young adults are also more likely to use their home PC as an entertainment hub. Half regularly watch TV programs on their PC, vs. 31 percent of all ages, and 63 percent regularly download games, music and/or video directly to their PC (versus 41 percent on average).

The survey, which measures technology adoption, also reveals that males, more so than females, have higher adoption for most technologies including, HDTV, Wi-Fi, mobile phone Internet access, work email and satellite radio.

The survey was conducted on July 18 - 20 using a panel of adults aged 18 and older. The resulting sample was weighted by age to ensure that the demographic profile of respondents matched those of the U.S. population. For results based on the total sample of national adults, percentages are accurate at a 95 percent level of confidence with a margin of sampling error of plus or minus 3 percentage points.


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