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Posted: Wednesday, 08 July 2009 3:42PM

Spartan Stores Launch 'Buy Michigan' Campaign



While the average American meal may not travel 1,500 miles to your plate after all, in times like these, it makes sense to buy local when you can.

Grand Rapids-based Spartan Stores is making that easier, with a new campaign called Michigan's Best.

Launched online and in stores Wednesday, the campaign offers a list of more than 2,400 grocery items, from apples to zucchini, that are grown or made in Michigan, from Acme to Zeeland, by more than 40 companies, from Absopure to ... Yoplait. (Sorry, no Z.)

And it's more than just food -- there are also hair care products, wines, bird food and pain relievers on the list.

Simply put, buying local Michigan made products is a simple and healthy way to boost the state's economy. In fact, according to the Michigan Department of Agriculture, if each family in Michigan started spending $10 per week of their grocery bill on Michigan products, we would keep more than $37 million in Michigan, each week. Buying local keeps Michigan reisdents employed, and gives consumers fresher products that require less transportation spending.

The campaign will include in-store specials, signage and recipes at 99 corporate-owned Family Fare, D&W, Felpausch, Glen's and VG's stores throughout Michigan.

For more information and a list of store locations, visit www.familyfaresupermarkets.com, www.dwfreshmarket.com,     www.felpausch.com, www.glensmarket.comwww.glensfreshmarketplace.com, www.vgsfood.com or www.spartanstores.com.


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