Portland, Ore.-based WebTrends Inc. said Tuesday that Priority Health, the Grand Rapids-based health plan provider, has selected WebTrends as part of its online marketing strategy to offer insight to Web usage.

Priority Health has implemented WebTrends Visitor Intelligence Marketing Warehouse and WebTrends On Demand Analytics to optimize its online marketing opportunities and improve their brand awareness.

“We selected WebTrends because WebTrends Marketing Warehouse provides us with a powerful open database that we can use to store critical data and build reporting and analysis around,” said Rich Lange, Director of Web Experience. “WebTrends Analytics and Visitor Intelligence provide us actionable reporting and unique visitor information that we need to understand our customers and deliver a compelling and engaging web experience.”

Building on the Marketing Warehouse foundation, Priority Health has developed a powerful integration with WebTrends Open Exchange partner OpinionLab to provide a “voice of customer” solution. By combining the actionable insight of WebTrends and OpinionLab in a single interface, Priority Health is able to have a complete view of Web site performance and visitor feedback, enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

More at www.priorityhealth.com or www.webtrends.com.