Royal Oak-based RTT USA Inc. said Friday it is providing six software licenses to Lawrence Technological University students in LTU's Transportation Design program for the spring semester starting Jan. 14.
The licenses cover RTT's DeltaGen design software.
Students from LTU will showcase design concepts at the North American International Auto Show using RTT’s software.
RTT provides realtime three-dimensional visualization software and services for product design and marketing.
The sophomore class will learn and use RTT DeltaGen as part of the new Transportation Design program’s digital-animation curriculum. Two 3D visualization experts from RTT’s Royal Oak studio will teach the course. Students will use the program to digitally render design concepts and create animations. At the end of the semester, students will present their animated design concepts created in RTT DeltaGen to industry professionals.
The university plans to further integrate virtual design into the students’ junior year with an advanced RTT DeltaGen project, starting in the fall.
“Lawrence Tech is excited to offer RTT DeltaGen to our Transportation Design students,” said Keith Nagara, director of the Transportation Design program. “This software is now used by many original-equipment manufacturers, and by utilizing it in the classroom studio, we are giving our students a competitive edge upon graduation. This type of practical partnership allows us to better prepare our graduates for the real world.”
Lawrence Tech’s Transportation Design program was launched in 2007 to meet the needs of the changing automotive design industry. The program was created to simulate an active corporate design environment with feedback from technical instructors on engineering, corporate and manufacturing requirements. Built around the University’s signature “Theory and Practice” approach to learning, the Bachelor of Science in Transportation Design combines in-depth conceptual investigations with hands-on projects and extensive exposure to working professionals. Students of the pioneering program will graduate with knowledge of these important design requirements and a keen understanding of the technical language.
“We are committed to the next generation of designers -- from automotive to apparel to consumer products and beyond -- and helping them realize their optimum creative potential," said Peter Stevenson, COO of RTT USA.
RTT DeltaGen converts CAD data into secure wireframe files and from there into precise 3D product renderings with full animation and effects -- all in realtime. RTT DeltaGen gives design teams the opportunity to experience their products interactively and allows them to make changes with the push of a button. The realtime advantage provides instant visual feedback and allows for creative flexibility while dramatically conserving time, materials and costs.
RTT DeltaGen is unique in its ability to show exactly what a vehicle will look like, down to whether a consumer will be able to see a wiring harness through a gap between body panels, whether glare will impede a driver’s ability to see the instrumentation, and even how large the metal flakes in a metallic paint will be.
Recently, one global automaker applied RTT DeltaGen to test craftsmanship after a costly design error caused a glare on the windshield that impeded driver visibility. This error went unnoticed until the vehicle was already in production; but with RTT DeltaGen, the error would have been identified and corrected in the engineering phase, saving both time and money.
RTT's clients include Adidas, Audi, Chrysler, Ford, General Motors, Lexus, Toyota and Volkswagen.
RTT USA has offices in Pasadena, Calif. and Royal Oak. Its parent company, Realtime Technology AG, was founded in 1999 and is headquartered in Munich, Germany.
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