Oak park-based Gas Station TV Monday announced that Jason "JB" Basso of New York City had won its "Wanna Be A BroadcaStar" contest.
Basso thus wins a hosting position for a series of national broadcast lifestyle segments on the Gas Station TV network and a cash prize.
The BroadcaStar contest began April 12 and encouraged contestants to submit video entries at www.beabroadcastar.com.
From May 12 through June 30, more than 31,000 votes were cast to narrow down the 10 finalists to one grand prize winner. In addition, nearly 60,000 sweepstakes entries were received in the "Gas Station TV's Wanna Be a BroadcaSTAR" sweepstakes. Of all promotion visitors, 41 percent opted to receive future communication from GSTV and its partners.
"Never before has a digital out-of-home network launched a consumer-targeted marketing campaign of such breadth and depth," said Catherine Archer, marketing manager. "We started the BroadcaStar contest with a live casting call, opened up submissions nationally through online video upload, and offered a sweepstakes in addition to the contest. This integrated on- and off-line campaign truly engaged consumers, driving them from the pump to the computer screen.
The lifestyle segment hosted by Basso will run more than 2,700 times per day at each station on the GSTV network. The first segment with Basso will be taped in early fall and will feature topics such as technology, entertainment, health, travel, sports and more. Segments can be sponsored by marketers and will include brand integration opportunities -- providing a new consumer engagement experience for GSTV advertisers.
An experienced on-air journalist and behind-the-scenes producer, new GSTV lifestyle segment host Basso is a recipient of numerous journalistic awards including multiple Telly and NPPA awards, a Platinum Aurora Award, a Press Club Award and has been nominated for an Emmy. Basso is also an accomplished actor and has had roles in movies including "World Trade Center" and "Spinning into Butter" and on television shows including "30 Rock", "Rescue Me" and "Saturday Night Live."
Gas Station TV brings exclusive news and entertainment content from CBS, sports from ESPN, and local weather to TVs affixed atop gas pumps.GSTV is currently on over 5,500 screens in more than 400 U.S. cities. GSTV will continue expanding its network with screens at leading gas retailers in 2008 and will be on more than 15,000 screens in 2009.
More at www.gstv.com.
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