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Posted: Tuesday, 21 October 2008 5:25PM

Entertainment.com Sees 50%-Plus Spike in Site Usage as Economy Dips



The current economic slump has people looking for entertainment bargains.

Evidence: Troy-baesd Entertainment Publications Inc. said traffic to its Web site, www.entertainment.com, has risen more than 50 percent in 2008 as consumers scramble for savings.

One of the world's largest local online savings sites, Entertainment.com is experiencing more than 33 percent growth in 2008 coupon prints and anticipates more than 1.5 million prints by the end of 2008. Combined with the company's flagship Entertainment membership book, Entertainment Publications saves consumers more than $1 billion each year.

Nationally, coupon usage has risen 72 percent in just the past six months, according to a consumer poll released in September by online marketing company Prospectiv. National merchants including Target, Liz Claiborne, American Airlines, Foot Locker, Enterprise Rent-A-Car, Best Buy, Blockbuster, Bed, Bath & Beyond, PetSmart, Walgreens and more include offers in this year's Entertainment book and online, offering consumers even more value as wallets tighten.

Included in the Entertainment book are hundreds of discounts from a wide variety of metro Detroit restaurants such as Ernesto's in Plymouth, Weber's in Ann Arbor, Bistro Bourdeau in Auburn Hills and the Alley Grille in Detroit and all local locations for Rio Wraps and Shield's Pizza. The new book also provides coupons for grocery savings from Meijer and discounts at entertainment locations such as Lucky Strike Lanes in Novi, eMagine theaters, The Henry Ford, The Palace of Auburn Hills and the Detroit Science Center.

Entertainment Publications recently released the 2009 edition of its Entertainment book, which offers consumer discount coupons for local top- quality retail and service locations in 150 markets across the United States, Canada and Puerto Rico.

Of equal significance, Entertainment Books long have served as a fund-raising resource for local organizations and schools. Non-profits, schools and community groups sell the books to consumers and retain a portion of the revenues to support ongoing activities. Nationally, Entertainment Publications supports more than 30,000 schools, community groups and charities. Over the past five years, it has enabled these organizations to raise more than $435 million in charitable funds. In metro Detroit, Entertainment books have provided Michigan non-profits with $1.6 million more in funding annually, allowing them to increase their staffs and service programs at a time when they are urgently needed in Southeast Michigan.

More at www.entertainment.com.


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