Less than 24 hours after announcing better-than-originally-expected earnings, Compuware Corp. plans a big party at lunchtime Friday at Campus Martius Park, its downtown Detroit headquarters.

The occasion is the official launch of Compuware 2.0.

"This is not a marketing initiative," Compuware chief communications officer Jason Vines said. "There is a marketing component, but Compuware 2.0 is the refocusing of the entire company."

The 120-day effort prior to the relaunch of the company was a top-to-bottom review of the company's products -- and a decision, Vines said, "to put our IT dollars behind those solutions where we are the best in the world, where we offer the maximum ROI to our customers ... We want to offer our customers the best stuff in the world."

After that review, the company has designed to put emphasis going forward on the IT service management product known as Vantage, IT portfolio management software called Changepoint, and Compuware's traditional mainframe software.

"Some consider that the rust belt of our business but it is still very important to us," Vines said. "Abend-Aid, which built this company, is still the best in the world 35 years earlier. There is also a product called Uniface which does well in Europe but is not sold here."

Conspicuously absent from the list of world's-best product was a Java development system the company was previously enthusiastic about, OptimalJ. Said Vines: "The problem with that solution is that it seems like it's unrepeatable. It's a masterstroke when you put it into a system but ... you can't repeat that in the next business."

Compuware 2.0 will also involve the realignment of Compuware's services business to tight integration with products, "making sure that our solution delivery group, which is what they will be called, is working as a team with the (product) folks."

Vines said the realignment didn't result in layoffs.

"In some of the satellite offices, we gave people the ability to go with the product related services side or leave, and it was only a handful of people who left," Vines said. "This was not intended as a headcount reduction plan."

Compuware 2.0 also features a new corporate logo, replacing the 1980s graphics of the original, and a new tagline, "We Make IT Rock Around the World."

Vines said Compuware paid $4,000 for the rights to www.wemakeITrock.com, which had been owned by "a German IT guy." Vines said research that the word "rock" is universal -- understood by every language and culture.

Compuware has about 7,000 employees worldwide, roughly half of whom work in southeast Michigan.

Vines said Compuware is now on a three-year project or revieiwng all of its businesses, including all products in the quality assurance sector.