Aqaba gets air races' Web work: The Sterling Heights search engine and Web marketing firm Aqaba Technologies said last week that it had been retained by Detroit-based Detroit Air Racing to promote and market the Detroit Red Bull Air Races online. The campaign will consist of online media buys, optimized press releases and sponsored search ads in Google, Yahoo, MSN and other search and ad networks. The campaign will also include social media marketing, including a Web presence on Facebook, MySpace and ads in social media Web iste. The campaign performance will be measured through an analytical matrix measuring clicked on links, impressions viewed and applications downloaded as well as visitor traffic to www.DetroitAirRacing.com This data will be used as a performance indicator and to strategically plan for Detroit Red Bull Air Race 2009. The first race will be May 31 and June 1. More about the vendor at www.AqabaTech.com
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