ForeSee Results helps Atlanta paper read online customers: Ann Arbor-based ForeSee Results Friday announced that it will work with The Atlanta Journal-Constitution, Cox Newspapers’ flagship daily publication, to assess and improve online customer satisfaction with its Web site, www.ajc.com. ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index to help content-based e-businesses determine which specific Web site elements -- such as search, navigation or content -- have the greatest impact on visitors’ loyalty. This information can be invaluable for an online business that is reliant on advertising revenues or subscriptions in a competitive space, because satisfied customers are those who will return and recommend a site, increasing its value to advertisers.  “As a major metro newspaper with a broad base of visitors, it’s critical that we understand how our different audience segments respond to different areas of the site,” said Alan Segal, director of audience development at ajc.com. “Our site is constantly evolving, and measuring online customer satisfaction is the best way for us to make sure the site is changing in a way that meets the needs of such a diverse customer base.” The newspaper will also be able to use the scientific methodology of the ACSI to understand how to maximize the value of online classified and display advertising. Additionally, ajc.com is integrating the satisfaction data provided by ForeSee Results with clickstream data provided by Omniture, in an effective marriage of behavioral and attitudinal data that will provide deeper and more valuable insights into visitor behavior. More at www.ForeSeeResults.com.