After a couple of delays, a longtime auto industry veteran an a longtime Internet entrepreneur are launching KISS Auto Auction, the first online auction site designed specifically for Michigan'sw licensed used automobile dealers.
The launch was to take place today, after earlier launches set for May 16 and July 8 were pushed back by further testing and development.
"We are excited to offer this tremendous tool to Michigan's used vehicle dealers," said Larry White, KISS co-founder and automotive industry veteran. "KISS Auto Auction simplifies finding special vehicles for dealers' customers and provides the best value -- for buyers and sellers -- in a simple, secure environment."
KISS Auto Auction will launch with thousands of vehicles in its database from over 200 Michigan-based, licensed dealers. KISS Auto Auction estimates that between 500 and 1,000 used automobiles will be bought and sold within the first few weeks of business. A small group of select dealers had initial access to the Website on July 22, when they had the ability to add, delete and modify model information.
KISS Auto Auction announced the site will feature a unique "KISS reverse auction" feature that will allow bidders who haven't reached the minimum threshold set by the seller to negotiate a counter bid, saving potential sales for buyers and sellers.
"We are pursuing a patent for this feature that we believe is unique to KISS Auto Auction," said KISS co-founder and Internet marketer Jeff Stanislow. "We listened to our beta team of used vehicle dealers and implemented what they recommended. It's the first of many useful features dealers can expect from KISS."
Another innovative feature of KISS Auto Auction is the issuance of a carbon credit which helps purchasers reduce their "carbon footprints" and helps mitigate global warming. In addition, each purchase will include a donation to the C.S. Mott Children's Hospital at the University of Michigan.
The launch will be officially celebrated at the close of the first day's business at Holiday Chevrolet in Farmington Hills where the festive occasion will be marked with balloons, hot dogs, giveaways and surprises for those present.
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