Airfoil PR Adding To Green Tech Practice

Southfield-based Airfoil Public Relations said Monday it had added extensive new work to its green tech practice.

Included were the addition of CarBuddy, www.carbuddy.com, and Classic Computer Recovery Inc., www.classiccomputerrecovery.com.

Based in Ann Arbor, CarBuddy is new private enterprise approach to carpooling that employs advanced Web-based technology to connect drivers and passengers with each other within a designated geographical region. Airfoil is currently supporting CarBuddy’s launch through media relations, advertising and university and business-to-business relationship building throughout metro Detroit.

For Garden City-based Classic Computer Recovery, the asset recovery and electronics recycling firm, Airfoil has helped promote the company’s founder and CEO, Linda McFarland, as an e-waste leader and raise awareness about CCR’s zero waste solution for end-of-life electronic equipment through reuse and recycling for businesses and consumers.

Airfoil, which specializes in marketing communications and public relations for both leading and emerging companies, offers extensive expertise in green technology, having developed communications strategies for such brands as NextEnergy, TerraPass, ecostore USA, ilumisys, Imara, an E85 Viper project and other innovators. Airfoil’s green-tech practice is led by Vice President Rich Donley, a veteran public relations professional with more than 20 years of expertise in PR and marketing strategies for companies in the alternative energy, technology and industrial/manufacturing industries.

“Green technology relates to some of the most important issues of our day -- the future of fuel economy standards, lightweight and eco-friendly products, and efforts to conserve our natural resources,” Donley said. “From helping companies evaluate their position in the green market, to promoting their sustainable initiatives and marketing their offerings, Airfoil is acknowledged for its success in providing strategic counsel and delivering measurable results for a variety of business sectors pursuing green possibilities in this competitive environment.”

In addition to its new work with emerging companies, Airfoil continues to elevate the brands and green initiatives of existing clients, including new, national and globally recognized organizations. Among its projects for a broad range of clients, Airfoil is:

* Formally launching Imara Corp. (http://www.imara.com) – a lithium-ion battery company – out of stealth mode, having generated more than five million media impressions by securing a number of placements in high-profile national media outlets.
* Executing a media relations campaign for the global launch of tier-one auto supplier Faurecia’s (http://www.faurecia.com and http://www.faurecia10.com) innovative Light Attitude concept that demonstrates the supplier’s expertise in vehicle weight savings for seating, interiors, front ends and exhaust systems.
* Working with Troy-based Ilumisys (http://www.ilumisys.com) – developer and producer of LED lighting technology – to develop and implement a successful thought-leadership campaign through media relations strategies targeting coverage in environmental publications.
* Developed extensive digital-media campaign for Ecostore USA (http://www.ecostoreusa.com/). Founded in New Zealand more than 15 years ago, the company produces plant-based, eco-friendly, home, personal and pet care products for consumers internationally. The program is driving awareness of the brand in the U.S. and encouraging product trials.
 
Additionally, Airfoil’s green-tech practice works in partnership with EcoTuesday (http://www.ecotuesday.com) -- a leading green grassroots organization dedicated to serving and inspiring business leaders -- to promote the organization’s efforts to inspire area business leaders to expand Detroit’s green portfolio.

For more information on the Airfoil Public Relations green-tech practice, and to keep up on the company’s latest news and initiatives, visit http://www.airfoilpr.com, or connect with the company at Airfoil’s Clear The Air blog, http://airfoilpr.typepad.com/airfoilpr/, Facebook at  http://www.facebook.com/pages/Southfield-MI/Airfoil-Public-Relations/5748229276, LinkedIn at www.linkedin.com/companies/airfoil-public-relations or Twitter at http://twitter.com/airfoilpr.